Beach Body Ready

http://mashable.com/2015/04/28/language-worldview/

Have you seen this?

This is fucking awesome and proves just how far our thinking has come.

There is an ad in London advertising some magical weight loss potion protein thingy.

You know, magic beans.

Anyway it has a photo of a ‘perfect’ model and says, Are you beach body ready? Encouraging people to take the potion to become like her so that they are then ready/acceptable to be on the beach.

The response to which has been an overwhelming, fuck off, everybody is beach ready! We are awesome as we are.

They have been defaced and protested. There’s a petition with 40,000 signatures, it’s all over twitter, facebook etc. It’s blowing up.

This is great.

What is not great, is the proteinworld response. The model is an acceptable weight, everyone should have goals to be fit and look good etc. I mean seriously you have to read them to believe them.

Though really, what do you expect from an industry that survives by lowering people’s self esteem and generally telling them they are not good enough.

In case you havent got the message yet, you are.

In the words of my gorgeous friend Joy, “I don’t know any average women. All the women I know are beautiful talented and awesome.”

Indeed.

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